Find Yourself Westworld.
Find Yourself Westworld is an Augmented Reality (AR) promotional tool created to enhance engagement for Westworld’s Season 2. By scanning the Westworld logo, users embark on an interactive quiz narrated by an AR host to discover which characters they most resemble from the show. The experience also includes access to exclusive video content, a robot selfie feature, and the ability to explore show characters in 3D AR. Developed in collaboration with Patio Interactive, Bell Media, and HBO Canada, this tool was central to a marketing campaign that traveled across Canada to attract and engage viewers.
The Specs.
- Role: Lead Developer
- Technologies used: Unity, C#, Vuforia SDK
- Development time: 4 months
- Publication: Previously available on the App Store and Google Play (retired 2022)
The Specs.
- Role: Lead Developer
- Technologies used: Unity, C#, Vuforia SDK
- Development time: 4 months
- Publication: Previously available on the App Store and Google Play (retired 2022)
Challenges.
- Synchronizing vocal and 3D animated content in an AR environment to ensure a realistic and responsive user experience.
- Completing a complex project within a tight deadline while adapting to evolving requirements.
Challenges.
- Synchronizing vocal and 3D animated content in an AR environment to ensure a realistic and responsive user experience.
- Completing a complex project within a tight deadline while adapting to evolving requirements.
Solutions.
- Employed iterative testing and refinement to synchronize animations and audio effectively, ensuring seamless interaction and immersion.
- Managed the project's demands through a rigorous code-test-refine process, often working extended hours to meet deadlines and adapt to changes.
Solutions.
- Employed iterative testing and refinement to synchronize animations and audio effectively, ensuring seamless interaction and immersion.
- Managed the project's demands through a rigorous code-test-refine process, often working extended hours to meet deadlines and adapt to changes.
Successes & Lessons Learned.
- Successfully delivering a polished and engaging AR experience on a tight deadline, and introducing a feature that allowed users to create robot selfies, aligning with the show's themes and enhancing user interaction.
- This project deepened my expertise in creating immersive AR applications, emphasizing the importance of flexibility, iterative development, and balancing technical constraints with creative objectives.
Successes & Lessons Learned.
- Successfully delivering a polished and engaging AR experience on a tight deadline, and introducing a feature that allowed users to create robot selfies, aligning with the show's themes and enhancing user interaction.
- This project deepened my expertise in creating immersive AR applications, emphasizing the importance of flexibility, iterative development, and balancing technical constraints with creative objectives.
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